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  Pay TV, Free TV Channels, VoD, Free-to-air TV , Pay TV Channels, SVoD

  ITV, BT, Now TV, Netflix, Sky, Amazon

Profile: UK - The State of VoD

Subscription OTT subscriptions have overtaken Pay TV subscriptions for the first time. Partnerships are on the rise in the UK as broadcasters and pay TV operators hope to bolster their on-demand catalogues.