Ampere Markets delivers a comprehensive picture of the world’s largest cable, satellite, telecoms operators and subscription VoD services – all in one single view.
Ampere Analytics' Content Track provides key metrics about the world’s leading VoD and SVoD services across international markets, focusing on the availability of TV and film titles by country and store.
Ampere Consumer (now with new data exploration options) comprises two annual waves of consumer surveys across 16 markets and 66,000 individuals covering device, app and service uptake, viewing habits and consumption – helping you to understand how your audience is reacting to the changing media landscape.
Ampere Channels provides a detailed view of the global TV channel market, tracking channel brands and carriage for 220 operators in more than 80 countries.
What do the most unhappy pay TV customers want? This profile examines low-satisfaction TV subscribers, and examines a few of the reasons that they may be less happy with their provider.
Production overview shows US linear commissioners positioning themselves for direct-to-consumer services, with certain production companies favoured for particular genres.
The future of US television: US linear commissioners go head to head with Netflix, producing a wealth of social, and politically charged content.
This report looks at how Netflix is localising its upcoming slate of programming to focus on growth markets and commissioning foreign-language content that suits the genre preferences of international audiences. Netflix’s approach aims to both sustain global subscriber growth and protect against increasing domestic SVoD competition, from the likes of Apple and Disney, by attracting and keeping subscribers with high-quality local and international content.
Motivations for taking TV services are highly fragmented, illustrating that having a wide selection of film, TV and sport content is crucial for subscription OTT and pay TV service providers.
As one of the nascent SVoD markets, the Middle-East and North Africa region is facing a number of challenges. Nevertheless, key local and international players are emerging. In this profile report we take a quick look at each of the main players.
As major European football leagues' rights values converge, new players and aggregators disrupt the market. Sports OTT services are on the rise and have dipped their toes in top-tier premium sports. Ampere Analysis assesses the new developments in the sector and investigates the addressable market and commercial feasibility of Sports OTT services.
Ampere investigates the rates of account sharing amongst subscription OTT services with different specialties. Sports OTT services are 29% more likely to be shared than the average OTT service.
A summary of key trends and events taking place at the International Broadcasting Convention (IBC) in September 2018. The show saw the continued rise of cloud-based broadcast delivery and processing, replacing more traditional broadcast equipment and services.
The second quarter of 2018 saw SVoD platforms shift drama focus towards more general themes and romance while new documentaries focused on current key social issues such as gender equality and race relations. A drop in the volume of new reality content added is clear, although reality and lifestyle content remain a key growth area as SVoD platforms seek diversification through content curation in increasingly competitive markets.
The MENA region is becoming a battle ground for pan-regional SVoD providers. Ampere investigates how well different platforms are perfoming in the region, as well as content strategy.
The world's largest ad-supported video service, YouTube is nonetheless facing monetisation obstacles, which have impacted the value and trajectory of the Multi-Channel Network space
The proportion of Netflix users who make use of someone else's login is surprisingly consistent across markets and lower than many may might think. There's also a surprising relationship to levels of piracy in the wider market.
Netflix is a TV company, run like an Internet company. To date, customer growth has been prioritized over profit. But with recent subscriber growth forecasts missed, the Netflix growth story needs to be a story of two halves. Switching from subscriber growth story to ARPU growth will be key to Netflix's long-term success, and to reversing the negative Free Cash Flow that has worried many analysts. Our analysis shows that that path may be easier than many have suggested.
Through Ampere's Consumer polling, which measures the Net Promoter Score (NPS - a measure of satisfaction with a service/brand) for different channel groups, we can observe whether consumer satisfaction with different channel groups corresponds to the viewership or reach that these channels achieve.
Ampere has used its Analytics database of movie titles and SVoD availability, combined with Box Office performance data, to assess the quality of theatrical movie catalogues on SVoD services in the USA
Ampere investigates the history and growth of Hulu and its recently launched linear TV streaming service, Hulu TV, amidst the backdrop of the US subscription OTT space.
Ampere investigates the Originals catalogues from major UK SVoD platforms - covering trends in title count, Original and Exclusive splits, genre splits, ratings and recency.
As on-demand services shift consumers' viewing habits, Ampere examines the changing trends in connected devices over the past three years across 14 markets.
PLDT and Globe Telecom operate as a duopoly in the mobile market. Low fixed-line penetration and high mobile adoption gives SVoD services the perfect platform to compete with pay TV.
Netflix's domestic US ARPUs began to increase rapidly from 2016, following earlier price rises. In this infographic, Ampere examines some of the package changes and the methods Netflix used to grow ARPUs while maintaining its customer additions.
F1 fans in the US skew to the key younger SVoD demographic. By contrast, European fans of the sport tend to be older, although indicating a high willingness to pay. F1's challenge will be monetising the relatively small fan base in the US and revitalising the one in Europe.
This report, in presentation format, looks at viewing habits and where audience declines are being felt. Ampere also looks at the demand for different sports and where age comes into play. Lastly, the view from the top looks at the underlying effects of market dynamics on company financials.
Ampere's report outlines a detailed financial model which provides a forecast for domestic and international live television rights for Premier League football (soccer) for the 2019 to 2022 seasons.
Access Richard Broughton's keynote presentation from this year's Future TV Advertising Forum, where he explores the metrics underpinning the TV and Online advertising markets
Ampere's US focused consumer report draws out insights from the Q3 2017 wave of Ampere consumer survey data. It looks at Pay TV and OTT subscriber trends, attitudes towards TV services and demographic breakdowns.
Combining market data and consumer data, Ampere examines sport fan demographics, looks at the correlation between fan demand and TV rights values for different leagues, and explores the halo effect that sports rights ownership confers.
Ampere's UK focused consumer report draws out insights from the Q3 2017 wave of Ampere consumer survey data. It looks at Pay TV and OTT subscriber trends, attitudes towards TV services and demographic breakdowns.
Ampere has assessed 27 media companies to examine a series of key financial ratios that illustrate the pressures, challenges and opportunities facing their businesses.
Ampere's analysis of social media fanbases of over 100 current and renewed scripted US series reveals significant demographic skews between fans of US cable, broadcast, premium and OTT scripted drama, entertainment and comedy series.
Delivered at the Copenhagen Future TV conference by Ampere’s Richard Broughton, this presentation illustrates the differences and similarities between a selection of key TV markets around the world.
This report profiles the SVoD customer and looks in detail at the content strategies of Netflix and Amazon using analysis of their content catalogues over recent years.
Ampere looks in detail at the emerging and fast-growing market for virtual MSOs in the US. This report assesses subscriber growth, outlines the existing services and profiles the VMSO audience.
Delivered at the MESA European summit by Ampere's Ed Border in June 2016, this presentation looks at the ways in which business models for changing for digital content distribution, and projects how this will affect the industry
Richard Broughton's presentation from the Ampere client event in London on 3rd May 2017, covering the hottest topics in the global TV & film industry.
We assess some of the drivers and challenges faced in the global race to deploy quad play services, and take an in-depth look at the strategies and KPIs of three key quad-play providers.
This report provides an in-depth analysis of Pay TV and TV advertising trends in France, Spain, Italy, Portugal and Greece over the period 2005-2022. In this report we investigate the immediate and lasting effects of the financial crisis and we analyse correlations between macro-economic variables and sector trends.
This report looks at the content spend of the major TV groups, channel groups and SVoD platforms in the USA and the Big 5 European countries
Guy Bisson's keynote presentation from October's PIKE conference in Łódź, Poland from 24th to 26th October 2016.
Sport on TV is facing a demographic challenge, Ampere's analysis of data on over 30,000 consumers in Europe and the USA indicates. Young millennials are being lured away from watching sport by the plethora of other content on offer in the TV and online video market.
This report distills many of the key findings from Ampere's second wave of consumer survey data from 2016. It includes a detailed profile for each of the ten markets covered in the survey.
A keynote presentation delivered by Ed Border at the BASE / MESA Home Entertainment Summit which took place in London, September 2016
This presentation delivered by Guy Bisson in June 2016 at Cable Congress in Warsaw, provides a short and concise analysis of the changing economics of content distribution .
Ampere's Richard Broughton assesses the growth of OTT-first consumers and looks at growth drivers and what this means for media companies.
As Amazon moves more heavily into video, Ampere explores how much the web giant can afford to spend on content, and how the economics of its retail business allows it to justify extensive investments in digital content.
During the last quarter of 2015, whilst growth levels have not returned to those seen in 2013, there is some evidence of a turnaround in the fortunes of pay TV globally. The levels of cord-cutting in the US market were significantly lower than in recent quarters.
This presentation from Connected TV Summit in March 2016 looks at the impact of the emergence of a breed of big new content players.
A presentation given at the Royal Television Society, London, in March 2016 looks at the changing role of the MCN in the development of the future TV market.
Our latest report looks at the economics and strategies of triple-play bundling worldwide, showing that, while a good bundling strategy can increase an operator's market share, it is often at the cost of price deflation. Adding mobile to a fixed-line bundle may not always be the best strategy to deploy. Find out why.
A detailed look at the five consumer segments developed by Ampere for benchmarking and targeting TV propositions and content offers.
During Q3 2015, the number of markets in which there was a net pay TV decline fell from the previous quarter and against the same quarter a year earlier. Just 15 markets (including the US) suffered cord-cutting in Q3 2015 versus 23 in Q2 2015 and 21 in Q3 2014. While the third quarter of 2015 looks generally positive by a number of measures, there is still cause for concern.
Ampere Analysis’ latest report proposes and discusses possible future scenarios if Netflix moved into advertising. The streaming video company has been at pains to point out it has no plans to make such a move, but Ampere anticipates that future revenue growth will inevitably slow as subscriptions hit saturation point. At this point, it will come under pressure from shareholders to look for alternative revenue sources. Advertising will be one of the options considered.
Over the past three years Sky has made a number of investments in start-up companies and next generation assets. A total of 11 investments have been made. These include Roku, Elemental, 1Mainstream, Whistle Sports, Pluto TV, Beamly, Jaunt, Sharethrough and TV4 Entertainment. This report explores Sky's investment strategy and how the broadcaster is future-proofing itself against the changing pay TV landscape.
Netflix has a stated goal of completing a global expansion by 2016. This report examines the rationale, strategy and prospects for it recent launches in Italy, Portugal and Spain
Ampere Analysis has identified 5 groups of companies which command almost 50% of the global pay TV market by revenue. These groups are AT&T/ DirecTV, Comcast, Altice, and entities directly or indirectly controlled by either John Malone or Rupert Murdoch.
Despite top line growth globally in Q2 2015, 23 markets across the world saw a net decline in pay TV in the second quarter of the year. We review the winners and losers in our cord-cutting, cord-connecting audit.
Ampere Analysis forecasts that Netflix will reach more than 130m subscribers by 2020 but content suppliers will start to feel the squeeze as their focus shifts further towards investment in original programming. The latest report by Ampere Analysis provides detailed analysis of the content catalogues and customer bases of the two leading SVoD platforms.
It's been a decade since ITV's disastrous investment in social media pioneer Friends Reunited, but in those ten years, ITV's heavy focus on production investment has seen it diversify away from the boom/bust cycle of TV advertising. This report looks at what ITV has done right...and not so right.
Ampere Analysis has assessed 15 Multi-Channel Network investment deals between 2012 and 2014. Over the past three years, the biggest of these MCNs have been snapped up for sums ranging from £200m up to nearly $1bn, mainly by large media groups.
Facebook's video views are rocketing and recent trials with content owners suggest it’s primed to become a plausible alternative to YouTube. We explore the metrics and implications.
Sky is facing the greatest competitive challenge for Premier League rights in the tournament’s 23 year history and we believe the value per game for live rights could increase by between 55% and 65% in the auction.