WarnerMedia and Discovery merger will create second largest SVoD library in the US
The deal between AT&T, the parent company of WarnerMedia, and Discovery to create a new combined media company is a bid to rival Netflix, Disney+ and Amazon Prime Video in the SVoD sphere. The new entity, to be known as Warner Bros. Discovery, is set to combine two SVoD services: HBO Max, which hosts the eponymous TV channel’s premium content as well as a deep library of TV and film held by WarnerMedia; and Discovery+, the home of a variety of Unscripted content encompassing travel, food and Reality TV.
The combined content library would boast a platform with 4,300 unique titles (movies and TV seasons) from Discovery+ and 3,500 from HBO Max in the USA. This total size slightly exceeds the 7,200 titles currently on Netflix in the US and the combined 7,000 titles of Disney+/Hulu (bundled together with ESPN+ for $14 a month), and is second only to Amazon in terms of number of titles.
Discovery+ has a focus on Reality, with shows from TLC, Entertainment, including rights for the Food Network, and Documentaries, which separates it from the other large SVoD services whose focus is far more on film and Scripted TV content. The Discovery+ titles complement HBO Max’s library of TV series and a catalogue of films from Warner Bros., to create a more well-rounded genre mix for the new entity.
The content of both current SVOD services—HBO Max and Discovery+—could either be merged in a single service, or sold in a package deal that bundles the two together.
The demographic skews of US SVoD catalogues
This report analyses the demographic skew of content across the major US SVoD platforms, investigating which factors and types of content skew towards different audiences, as well as taking a look at overall catalogue skews, and whether this aligns with the platforms' subscriber bases.
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