MINAL MODHA
10/05/2021 - MINAL MODHA
Video insight: Top four consumer trends in the global media industry

In the last six months, we’ve seen consumer behaviour worldwide shift in unprecedented ways.
This video takes you through Ampere Analysis’ top four trends picked up in the last wave of Consumer polling.  

  1. European catch-up and BVoD returns to growth, with most markets rebounding from the COVID-linked interruptions to scheduled releases
  2. The impact of the pandemic and a change in movie windowing is contributing to an increased willingness to buy/rent films online in the US
  3. TikTok is growing its user base outside of its core demographic
  4. SVoD viewing is opening a gap with scheduled TV channels in the US and Canada


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