Subscription OTT services to reach 1bn subscriptions in two years
Existing subscription OTT services are set to exceed 1bn subscriptions by the end of 2021, driven predominantly by the burgeoning Chinese and Indian markets, which have seen rapid recent increase in access to Internet services. In India, which ended 2018 with more than 400m 4G subscriptions, OTT subscriptions are set to double in 2019 from less than 45m at end-2018 to more than 90m at end-2019. In China, Baidu-owned iQiyi passed 100m paying subscribers in June 2019, thanks largely to users accessing OTT services from their smartphones using fast mobile broadband connections. As of June 2019, there are more than 1bn Chinese 4G subscriptions, giving Chinese OTT services plenty of room to grow. Upcoming global services such as Disney+ could accelerate global OTT subscriptions to the 1bn milestone before 2021.