04/12/2018   Orina Zhao
Rapid expansion and even higher growth potential in China’s SVoD market

By 2019 China is set to have almost double the number of subscription video on demand (SVoD) subscribers of the US. China will have 305m SVoD subscriptions at the end of 2019, compared to 158m in the US. China's SVoD subscriptions per 100 households will stand at 60 in 2019, whereas the near-saturated US market will have a rate of 123. The relatively lower uptake of SVoD in China means that the burgeoning market still has plenty of room for growth.  But revenue generated from SVoD subscriptions in China will be below half of that in the US, however, reaching $8.9bn in China and $20.4bn in the US. This contrast is caused by heavy discounting of an already low starting price. Specifically, one of China's big three online video platforms, iQiYi, has an average discount rate of 33% with an ARPU of just $1.80 compared to a monthly cost net of tax of $2.80.  

More Insights

02/12/2021  Rahul Patel
How SVoD platforms lead the internationalisation of popular content

29/11/2021  Ben McMurray
UEFA Europa Conference League: Is the new third tier of European football reaching a new audience?

24/11/2021  Annabel Yeomans
Amazon Prime Video continues to boost the English Premier League’s reach

22/11/2021  Henry Beckwith
Video Insight: SVoD original productions (2015-2021)

17/11/2021  Piers Harding-Rolls
Console sales Q3 2021: PS5 supply improves bringing it closer to Switch

15/11/2021  Henry Beckwith, Minal Modha
Video insight: Q3 2021 Consumer Trends

The Amp is our highly-acclaimed free weekly
round up of key industry news, delivered to
your inbox.
Sign up and be informed.