EA and Nvidia are collaborating to bring more EA titles to the GeForce Now cloud gaming platform. Newly available games on the platform, as of today, include Battlefield 1 Revolution, Mirrors Edge Catalyst, Unravel Two, Dragon Age: Inquisition. Apex Legends was the only EA title previously available on the service.

Thanks to the expanding GeForce Now Alliance network, these games can be accessed globally. Nvidia has alliance partners in the likes of Russia, Turkey, Korea, and Saudi Arabia, and recently added new regional operators in Australia, Singapore, and South America. The program enables a better-quality gaming experience for users in these countries; many of which are developing games markets, and home to consumers who could benefit significantly from the GeForce Now service.

Cloud as a catalyst to untapped audiences for EA

With more than 12m registered users in 70+ countries, GeForce Now offers consumers who lack dedicated gaming hardware the chance to experience content that was previously out of reach. The addition of titles from established EA franchises such as Battlefield, Mirror’s Edge and Dragon Age is perhaps more likely to draw in casual users on non-specialist devices. GeForce Now gamers could previously only play Apex Legends - via Steam or EA’s Origin platform -and Nvidia states the Battle Royale title has, to date, been streamed by over 1m users, ranking it amongst the most-played on the service. If only a fraction of these players were accessing the game for the first time, this suggests that GeForce Now represents a reliable format for engaging new audiences.

EA has recently been ramping up its presence in cloud gaming services in order to expand its reach to both new devices, and new demographics. The publisher currently has three titles listed in Amazon Luna, Amazon’s cloud gaming service. The racing games were developed and formerly published by Codemasters before the company’s acquisition by EA earlier this year. Many of the games that can be accessed via Xbox Game Pass Ultimate are cloud-enabled, plus select EA titles are now available in multiple local cloud gaming services in Europe.

EA continues to expand on its fragmented approach to content distribution

EA is the most active publisher in the games content subscription service space by number of titles available, and it has a unique strategy in terms of the distribution of its content. It boasts five of its own direct-to-consumer services across console and PC, has titles listed in global services such as PlayStation Now and Blacknut, and is also present in local cloud gaming services such as France’s Orange Jeux and Italy’s TIM Games.

What’s more, EA has a unique relationship with Microsoft, whereby Xbox Game Pass Ultimate and Game Pass PC subscribers can access the EA Play for PC catalogue at no additional cost. This is almost certainly a transitional phase in the games subscription space; consolidation of EA’s first-party offerings is likely in the future.