Consumers who are new to gaming are more likely to be interested in non-fungible tokens (NFTs)
NFTs are unique digital assets which sit on the blockchain, a digitally distributed, decentralised public ledger, and they cannot be replicated or replaced. As interest in NFT technology has grown, games companies have been exploring the inclusion of such assets in their titles, but have been met with (often fierce) player negativity. However, Ampere Games Consumer data reveals that gamers primarily drive interest in this area, and NFTs are in fact not on the radar for most Western non-gamers.
Long-established gamers in the US are far less likely to be interested in purchasing NFTs. This is most apparent among PC gamers, where respondents who are pro-NFTs are only around half as likely to have played on PC for 10+ years. Although gamers who are interested in purchasing NFTs under-index for long-term play across all devices, smartphone shows the least disparity.
In fact, gamers who have begun playing on a device within the last year are more likely than not to be pro-NFTs. Those who are more deeply entrenched in the industry and its history are much more resistant to disruptive new trends. Whilst this suggests that pro-NFT gamers would be young as they are experiencing gaming for the first time, it is typically not the youngest players who are most receptive – it is those aged 25-34. There is, therefore, a chance that an interest in NFTs (and the speculation and money-making that goes alongside it) is – in-part - driving these consumers towards gaming, given the technology’s close alignment with the games space.
Click here for the full report - NFTs: Who wants to buy?
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