More than one in four Saudi Arabian internet users frequently use Snapchat to watch video. However, a constantly changing regulatory environment could be a barrier to further success.
There has been a marked change in the number of distinct titles available on Subscription Video On-Demand (SVoD) services during 2016. As the sector continues to mature, the general market trend has been towards refinement and reduction of content libraries, with the majority of platforms showing signs of tailoring and reducing offerings over the year. However, there are exceptions to this, with the most notable being that of Prime Video, Amazon’s on-demand subscription service, which has increased its content quantity by nearly two thirds over the past 12 months.
Telco-backed IPTV is driving pay TV subscriber growth in three southern European markets but infrastructure is holding back development in Greece and Italy.
Over the past few years, social media networks have been focusing on video and are now investing in exclusive and original content. This could further increase competition in an already competitive VoD market.
The debut of film titles into the subscription window is correlated with an immediate deterioration of chart positioning, reflecting the impact on subscriber willingness to spend on content they already can view within an existing package, as well as the emergence of holdbacks on rental availability.