As SVoD services look to gain traction in markets with under-developed fixed infrastructures, zero-rating and mobile partnerships will be crucial to their success.
Key Subscription Video-on-Demand (SVoD) players are pushing for an edge on their competitors by increasing their array of “Exclusive” and “Original” content. Netflix and Amazon are at the forefront of this move and over the past 12 months, Netflix’s “Originals” and “Exclusive” catalogue has more than doubled in size, while Amazon’s has grown by nearly three-fold.
Following a partnership with NTT DoCoMo in Japan, digital media group Vice is looking to expand its subscription video-on-demand services into more territories.
TV operators in the Western world offer a greater proprtion of sports channels, which is perhaps due to the wider range of sports for which rights deals exist in these regions.