The launch of Amazon Channels in the UK and Germany now allows consumers to access over 40 different SVoD services. Ampere looks at what impact this could have for Amazon and its streaming partners.
A small number of UK homes now consider a Subscription Video on Demand (SVoD) service to be their main way of watching TV in the house, but looking within individual service customer bases, the importance of content access to driving SVoD as a substitute for other platforms becomes clear.
In Ampere’s Q1 2017 survey, respondents were asked to identify the reasons for choosing a specific operator for their mobile subscriptions. Unsurprisingly, by far the most popular decisive factor for selecting a provider was price, evident in 12 of the 13 markets surveyed.
Google currently makes about $7 each quarter for each monthly active user (MAU) from advertising on its sites. By the end of 2016, Facebook had more than doubled its number to nearly $5 per MAU in advertising revenue.
As Facebook continues to invest in video and its ARPUs increase further, it is conceivable that in the near future an average Facebook user will be worth more than an average TV viewer.
As content exits the premium video-on-demand window and enters the first pay window, it is typically removed from TVOD pricing (digital rental) on online stores. This blackout, as its known, can act for anywhere between one and two years, dependent on negotiations between the distributors, first window rights-holders and the stores themselves. This blog post looks at a sample of 2000 titles which underwent a blackout in the first half of 2016, taken from Ampere's Analytics Service.