Animation, Programming, Content, Licensing, SVoD, Pay TV

  Amazon, Netflix, Maxdome

Germany, UK lead Europe in kids' content SVOD licensing, LatinAm emerging as key

While the USA leads the global markets in terms of licensing animation and children's content to SVOD services, several European markets are not far behind and Latin America has emerged as a key market for kids programming. Our analysis of unique animation and children's movie and TV season titles across active SVOD platforms shows that the US SVOD players have licensed 2,336 individual titles, with second-ranking Germany having 1,604 titles and the UK ranking third among the top ten with 1,184 titles. Latin America emerges as a key region for children's content licensing with Brazil, Mexico and Argentina all ranking highly in the top ten at over 800 titles each. 

Our analysis shows that while the most significant markets for animation are the USA, Germany and UK in terms of gross number of titles licensed, animation is proportionally more significant in Australia, Canada and the UK, with nearly 40% of kid's titles licensed being animation content. Outside the top ten, animation is also key to the French, Belgium and New Zealand markets, accounting for around 40% of kids titles in all three.

Not surprisingly, Disney is the most significant supplier of kids' content to the SVOD window but Warner, Viacom, Sony and NBC Universal also rank as major licensors. Lionsgate ranks above the other Hollywood majors as the sixth most prolific licensor of kids content to the SVOD players.

Reading the chart: The radial chart is proportional relative to the largest market (USA) which shows as 100%. Mouse over any bar for unique title count and use the buttons to move between total kids content, animation only and children's & family titles licensed.