Apple states its vision for the iPhone's next 10 years

At its 2017 Fall event held on September 12, Apple announced a series of new products:

  • An update to the Apple watch, now “series 3”, including a first version that includes direct cellular connectivity while maintaining an all day battery life
  • A 4K Apple TV supporting High Dynamic Range image quality accompanied by a general availability of 4K movie titles on the iTunes store. Movies previously purchased in HD will automatically be upgraded to 4k when available.

Apple has also distanced itself further from the original single product concept, launching two new iPhone lines.

  • New, faster iPhones 8 and 8 Plus keeping the same form factor as the iPhone 7 range, but featuring glass backs, improved displays and cameras, wireless charging (using the Qi standard) and faster processors.
  • An all new iPhone X, which marquee features are an edge to edge display and a 3D face technology used for authentification in lieu of the Touch ID home button. This innovation comes at a price, starting at $999.

Using Ampere Consumer data, the infographic below provides an overview of the market dynamics currently at play for smartphones, tablets and streaming boxes in seven countries across the world.