UK leads the way in audience transition to catch-up
An additional benefit of a strong catch-up service is its potential to extend the broadcaster's reach to (typically younger) viewers who would otherwise not watch the broadcaster's content on linear channels. Across the study just 3.3% of consumers on average watched catch-up content from a broadcaster without watching the associated linear channels regularly and thus represent new audience reach. Here once again, the BBC leads significantly, with iPlayer extending it's overall reach in the UK to nearly 10% more households each month.
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