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Subscription OTT services outpace pay TV in Europe

Subscription VoD services are now consistently outpacing pay TV services in terms of their European quarterly net additions. Pay TV remains in reasonable health across Europe as a whole, typically achieving an aggregate of 1m-3m net new additions each quarter. However SVoD services are now adding new customers at a faster rate than their pay TV counterparts, with players such as Netflix, Amazon, Now TV and Maxdome driving growth.