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Netflix Latin anime move driven by local demand

Interest in anime in Latin America among broadband users is higher than in Japan, providing rationale for Netflix's recent move into Anime production in the region (with Spanish-language Seis Manos). Data from Ampere Consumer shows that more than 40% of Internet users in both Brazil and Mexico enjoy anime, putting interest levels in the countries easily on a par with Japan. By contrast, only between 15% and 21% of consumers in the UK and US say they enjoy anime. Latin America has a long history of programming anime content on TV. The format was widely used from the 1960s onward as acquired Japanese anime was dubbed into local language. Netflix has made clear that niche local content is now central to its growth strategy. The platform's early drama localisation was heavily focused on Latin America, with productions such as El Chapo and 3%. The move into local anime suggests the streamer is also seeing high demand among its local customers for the format.