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Now TV kids pass launch reflects customer household composition

Sky's subscription OTT service Now TV has launched a monthly kids entertainment pass, priced at £2.99 per month, and containing live channels, plus on-demand content from Viacom, Turner and the BBC. A third of Now TV users live in families with young children, and have already demonstrated willingness to pay for subscription OTT packages - ripe for targeting with a dedicated kids TV pack.